I think many of us are still unsure about how Facebook uses our data and what all they collect.
They use some of our data for advertising.
Our Data
There are a few pieces of data required to create a Facebook account, such as your name, gender and network (e.g. your school or company). That information, along with your profile and cover photos, is publicly available, no matter what.
Facebook privately stores all our activity within their platform. Engagement with other users, such as commenting or sending a message, check-ins, Page likes, and other activity is recorded and privately stored.
Facebook uses its records of our activity to tailor our experience on the site. For example, the friends you interact with most are likely to be featured prominently in your News Feed.
Our Data and Facebook Ads
Facebook also uses this activity data for advertising.
Facebook allows advertisers to target their messaging based on self-reported demographic information, relationship information, location data and recorded Facebook activity. This advertising, though highly targeted, is 100% anonymous.
Here’s how it works: an advertiser can target their ads to married women between 18 and 35 who live in New England and like the TV show ‘The Bachelor.’ Facebook will then give the advertiser an approximate number of users who fit that criteria, but will not provide the names or any information that might personally identify those users. So, in this example, the advertiser would know that they can target the 10,000 people on Facebook who fit their criteria, but they won’t know that Jane Smith of Boston is one of those 10,000 people.
Facebook also creates broader segments of users who share interests. Segments are groups like “Sports Fans” or “Moviegoers” that are compiled based on behavior or profile information. Someone who has liked the Oklahoma Thunder’s Facebook Page is likely to be in the “Sports Fans” segment, as is someone who lists ‘basketball’ under their interests. Someone who frequently posts status updates about new movies is likely to fall into the “Moviegoer” segment. Segmenting is valuable to advertisers, because instead of simply targeting people who want to see the new Batman movie, they can target all moviegoers and get in front of a larger, but still relevant, audience.
Segmenting is done programmatically—profiles are segmented based on the presence of certain keywords. No Facebook employee reads through individual profiles to assign users to segments.
You can see their here.
Thanks to Re-Targeter for this article
momndaughters
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interesting information here. Thanks for clarifying on a how data is handled. I know a lot of people worry about their information